I have encountered a multitude of people who approach the genesis of their creation with one hand in their wallet.  I fell victim to this way of thinking in 2003 with my first “pro haunt”.  I was so blinded with keeping up with industry trends, having flashy props, and lofty expectations, that I failed to focus on important details such as content, advertising, and sustainability.  Failure encircled me like a hoard of green hued zombies who wore the faces of dead presidents.  Those paper monsters and my lack of attention to the business side of things slit my throat.

I once said I am an artist and a business man therefore I hate myself.  Truth...