“When this emergency first began, radio and television was advising people to stay inside, behind locked doors for safety. Well that situation has now changed. We’re able to report a definite course of action for you.”
Put on your tin foil hats folks and please keep your hands on your wallets until this ride has come to a complete stop. We are going to explore advertising your haunt through radio and television, and then segue into next weeks topic.
Traditional radio advertisements can cost you an arm and a leg. If you want to book a live spot where they broadcast from your location you might have to dismember an entire body. Something to consider when investigating a radio campaign are the alternative choices people use in this digital age we breathe in. Personal players, Satellite radio, and streaming services such as Pandora, Spotify and Google Play have grabbed the attention of a generation, leading them away from conventional radio.
We discovered an alternative to spending big bucks while still getting mentioned on the airwaves. Contact your area radio stations and inquire about sponsoring events they are hosting, participating in or broadcasting from. Last season for $100 we latched onto coverage of select high school football games. Although this did not have us mentioned continually through a specific haunt themed commercial, we were still able to reach a broad audience while being involved in our community and for a fraction of the price of an orthodox radio spot.
“At this hour, they report the level of the mysterious radiation continues to increase steadily. So long as this situation remains, government spokesman warn that dead bodies will continue to be transformed into the flesh eating ghouls."
Hooking your audience like an escaped mental patient stalking teens at Lovers’ Lane is much like creating your flyer / poster design, as discussed in Scarevertisment, Issue #8 of this blog series. Through audio and video, you should be able to portray your haunt in an entertaining way that will engage your audience. Don’t hesitate to edit yourself as you craft your visual calling card. You will only have 30 or 60 seconds to write you’re most pertinent information on the pixelated wall.
For a relatively reasonable amount, you can run your commercial through your local cable provider. We were able to choose from multiple packages and then micro manage those decisions even further. One spot during The Walking Dead will cost more than twenty spots during ABC Family’s (now Freeform) 13 days of Halloween. The investment will call for more money as the broadcast area widens.
Another option would be to contact individual networks in your area as opposed to a specific cable provider. This will allow your ad to be seen through multiple cable and satellite providers but only on that single network which won’t allow you to be viewed during The Walking Dead, American Horror Story, and Svengoolie simultaneously since they are all on different networks.
Like radio, there is a plethora of movie and television streaming services but from what I have seen; cable and satellite television is still widely used. As always, take the time to research then pick and choose the options that will work best for you.
“Could that radiation be somehow responsible for the wholesale murders we’re now suffering”?!
Because the title of this issue is Scarevertisment: 3-D, I wanted to cover three topics. Since it ties in with commercials, and is a great segue into next weeks’ topic of advertising through the internet, we will touch on some of the benefits of You Tube.
Why limit the commercial you created. Share it from this free platform over and over. If desired, you can also attract advertisers to your page and generate revenue from people watching your advertisement.
Regardless of the platform chosen to air on, creating commercials is a great way to get your actors together off season to keep them interested and can serve as a muse to your creative juices and haunt design process.